In Spanish, Machismo is used to describe masculine pride and dominance. But unlike many other adjectives in Spanish, there is no female equivalent within the language.

Oftentimes as women we are forced to choose between sexy and intelligent.

We created Machisma (Ma-chis-ma) to reinvent the word machismo to give the power back to women. We are a brand made to break stereotypes and empower the women of the future.

Between who we are and how we want to be perceived. Stop choosing. We have to dare to be ourselves, however strange or frightening that may prove to be.

Welcome home mi amiga.